The boys are back in town! With last night’s premiere of the second season of original television series SUITS, USA Network and MrPorter.com teamed up this week for fashion. In an unprecedented promotional partnership between e-tailer and television, the two created a fashion show in conjunction with a pop-up shop located in the New York’s Meat Packing District, exhibiting the show’s beautifully tailored looks; both relatable and inspiring, the fashion goes hand in hand with the hit series’ two stars, Gabriel Macht and Patrick J. Adams, who have hightailed fashion onto the silver screen for menswear. Teamed up by Vanity Fair, Jeremy Langmead, MrPorter.com’s Editor-in-Chief, and Alexandra Shapiro, Executive Vice President of Marketing and Digital at USA Network, reveals to iF the creative process of this extraordinary project, the show’s synergy with fashion, and how it translates to the modern man – whether he be Mr. Uptown or Downtown. SHOP THE POPUP SHOP, NOW LIVE ON IMAGINE FASHION!
Interview & Creative Direction Amber Gordon Editing Vincent Vincengez Photography Andrea Pinto & Beto Vargas & Francesca Kustra