A hub for luxury fashion, Luisa Via Roma is a one stop shop for fashion’s finest collection. Having just wrapped up their 5th Edition of Firenze4Ever, Andrea Panconesi, the CEO of Luisa Via Roma, reveals to iF the magic in the making of creating such an international event with such vast collaborative efforts. Pulling together a crowd of fashion’s most influential bloggers, stylists, models, and photographers, the festival showcases a sneak preview of the Autumn/Winter 2012-13 collections. Choosing key pieces that coincide with the store’s aesthetics and DNA, Panconesi makes sure that a close connection is established from the store’s brick and mortar presence through to website, mimicking seasonal themes and influential events. With to-die-for boutique windows, Panconesi argues that the windows are a true reflection of the store and their high calibre of luxury fashion. SHOP THE WINDOWS now live.
INTERVIEW GODFREY DEENY CREATIVE DIRECTION AMBER GORDON EDITING VINCENT VINCENGEZ PHOTOGRAPHY ALI LIER