On The Holiness Of’ embodies the emotions underlying the Jerusalem Syndrome – a religious psychosis phenomena triggered by visiting Jerusalem. Showcasing Lizette Avineri’s F/W 2011 collection, the film emphasizes delusions and obsessions with religious ideas through depictions of spiritual iconography. A recent graduate from Parsons School of Design, Avineri is a fashion designer, always exploring new media to inspire and inform her design philosophy. Her illustrations and designs have been published in Steven Faerm’s Winning Fashion Collections (2011). www.lizetteavineri.com