What is essential is hidden, but it’s the functionality that really counts. Concealed colorful rubber membraned outwear protects the wearer, answering a need for both soft silhouettes and human-scale performance. Pirelli showcases its newest industrial design project, Pzero, through the technical yet playful aspect of Waterproof Rain.  Pirelli Pzero designs focus on “techno-artisanal, savoir-faire” loyalists, keeping in mind their ability of a fast moving world and hence the need for instant adaptation. To watch Renato Montagner, Pirelli’s Creative Director, speak to iF in greater details about the artisan and performance ideology of PZero, click through here. www.pzeroweb.com