Many a crown that sits upon the head of pop’s recent superstars has come from the hands of Franc Fernandez. Beyoncé, the Scissor Sisters, Sam Sparro, and Lady Gaga have all been adorned by the Los Angeles-based artist, designer and creative director. The instantly iconic meat dress Fernandez created for Lady Gaga overshadowed every performance on this year’s MTV Video Music Awards, mesmerising even the likes of Cher, who hasn’t stopped talking about it. How exactly does one sew meat, and how does one choose a cut? This exclusive behind-the-scenes interview of the garment’s creator takes us beyond viands and into the studio of the Argentinian with the beef.