Take a walk on the wild side and roam through the riches of Sergio Rossi. With a new flagship location on Sloane Street in London, this boutique begs to be explored. Creative Director, Francesco Russo, and design company Studioilse, have created a uniquely seductive environment, celebrating the power and beauty of women and the curvaceous silhouette of a signature Sergio Rossi heel.

So Francesco, what inspires you most about shop windows? Windows are the showcase of a store – the stage to attract and seduce.

What was the inspiration for this concept? Our windows focus on a play of seduction. There is a fascinating angle of voyeurism (enhanced by the unique “cage” furniture), allowing the client to see into the store in a special way. It creates the desire to enter the store to discover what you hardly saw. This “trick” is key to the concept of the store, which feeds the experience and discovery.

www.sergiorossi.com